Doctors need be far more empathetic in the digital age
- Doctor's Day
- 17 Mar, 2018
We live in an age of information over load where catching someone’s attention has become increasingly difficult. With a world of information available at the touch of a button, most people are far better informed about almost any matter than it was in the pre-digital age.
As consumers of goods and services people have become far more demanding than ever before. Marketers know that traditional mass marketing will not let them make much headway with their target audience. So they engage with them on a more personal level through social media. They do so by way of Facebooks posts, Instagram pictures, YouTube videos, blog posts and so on. The idea is to inculcate a sense of belonging and loyalty.
New Age Patients Expect Doctors to Be More Forthcoming
Doctors in the past were islands unto themselves and did not really exert themselves in reaching out to their patients. They would be matter of fact and professional and did not imagine that they needed to consult with their patients about the kind of treatment the latter would receive. All of that is a thing of the past now.
The new age patient is extremely involved in decisions pertaining to their health and is usually quite well armed with relevant information about their specific issues and will not be talked down to, even by a doctor. The old sense of awe has been replaced with self-assertiveness and wanting the best for oneself.
A curt and uncommunicative doctor will likely loose patients faster than they can count and the only way they can hope to not only retain patients, but to grow them will be their apparent willingness to understand what the patients truly wants and tailor a solution according to their needs. With a plethora of communication tools like smartphones, tabs and computers at their disposal can take patient outreach to the next level.
Doctors Who Are Savvy Communicators Have a Bigger Clientele
As a matter of fact using electronic means of communication removes some of the awkwardness and reticence of frequent face to face communication and makes it easier to gets one’s message across. One can use texts, emails and social media posting to communicate on a range of issues with one’s patients. One can schedule and cancel appointments, remind patients to take their medicines, provide medical updates and even send personal greetings.
The fact that today’s generation would rather communicate through digital means, than face to face, makes it even easier for a doctor to reach out to his patients and potential customers. In fact they can even seek professional help to do so. With a majority of the people owning smartphones it is quite easy for doctors to express their empathy with their patient in myriad ways,
It is no longer a question of whether the doctors should give up all their hang ups and reticence about making a sincere and all-out attempt to understand their customer -the patient, but why they have yet to do so? With more and more technology being deployed in healthcare, a doctor has the choice to evolve and leverage these to create a bond with their patients or simply watch them drift away to a more empathetic doctor.